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Wednesday, July 28, 2010

Welcome To The Blog-O-Smear!

ALL BLOGGERS. Yup! All of us... we have been desecrated by a fellow named Daniel Cho who writes for SmartMoney.com.

10 Things Your Blogger Won't Tell You

1. "Hardly anybody reads me." - Google CEO Eric Schmidt told a recent gathering of U.K. politicians that the average blog has just one reader: the blogger.

2. "The more companies pay me, the more I like their stuff." - In 2006, Florida outfit PayPerPost sparked controversy by offering to connect advertisers with bloggers willing to drop a company's name into their daily scribbles for a fee (between $4 and $40 per mention). The practice was quickly denounced as online payola, and in December, the Federal Trade Commission weighed in, ruling that word-of-mouth marketers must disclose their sponsorship.

3. "Did I mention I'm not a real reporter?" - Cho blasts bloggers for not being journalists! Go figure!

4. "I might infect your computer with a virus." - Cho gets dirty now, accusing bloggers of having virusses in their blogs and springing them on unsuspecting readers!

5. "I'm revealing company secrets." - Cho tries to make life rougher for bloggers by screaming like a chicken little that all bloggers will rat out their employers. This is simply not true! (He goes on to suggest they blog anonymously!)

6. "Just because my name's on it doesn't mean I wrote it." - here Cho tears apart CEO's: "In 2005 New York City mayoral candidate Fernando Ferrer's web log mentioned he'd attended public schools; in fact, Ferrer received most of his education in private Catholic schools. When confronted with the error, his campaign admitted the blog was written by a staffer. Ferrer's predicament was hardly unusual: Politicians, business leaders and other public figures routinely employ ghostwriters to produce books, speeches and, more recently, blogs. One survey conducted by PR consultant David Davis found that only 17% of CEOs who blog do all their own writing."

7. "My blog is just a stepping stone to bigger and better things." - this conflicts with #1, doesn't it? Cho writes "In some blogging circles, scorn for the mainstream media, or "MSM," is a virtual religion. Nonetheless, many bloggers have proven eager to join it when the opportunity arises. Melissa Lafsky, author of the popular Opinionistas blog, was stressed and unhappy as a young lawyer in New York City. As a kind of therapy, she began chronicling daily life at her firm, relating tales of tyrannical partners and sleepless, embittered young associates, being careful not to reveal her identity. Her blog soon built a following, gaining mentions in The New York Times and Slate.com. Eventually, a literary agent came calling, and Lafsky quit her job to write professionally. "

8. "I can control what you see on the Internet." - Cho accuses bloggers of manipulating posts to fool search engines.

9. "Blogging just about ruined my life." Another conflict with #1

10. "I'm already obsolete." Cho infers blogging is a dying art.

Better title for Cho's article: "10 Reasons not to believe anything you read on SmartMoney.com."

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