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Wednesday, November 20, 2013

Promoting Your Business via Social Media

Using social media, you can start building up an audience right away. The beauty of social media lies in the fact that you can make a lot of personal connections via it and if you want to get a list of followers for your business quickly, all you have to do is build up this audience. It's the easiest way to go about promoting your business and here's how you can go about it.

Add social media icons to your site

It's all about ease of accessibility. You don't need to force anyone to share your content or details about your business, but you should make it easier for anyone that wants to help you in promoting your business. I can't begin to tell you the number of times I’ve stumbled on a page and realized that the only thing stopping me from sharing the page is the fact that I can't find anything that will help me share it. Similarly, your mailing list sign-up should be visible on each page and these should all link back to the social media accounts you hold. Mind you, this holds as true for businesses as it does for bloggers. Make everything part of a giant networking platform and you will begin to reap the benefits of it all. Give people the option of sharing something via their favorite social media account and you will gain in the short and long term. There are plenty of free icons out there, so pick out whatever you want to.

Use your audience to your advantage

The best way of building an audience is to use your current audience to help you do exactly that. Invite people to connect with others by requesting them to do so in a blog post or in a newsletter. If you've got people already connected on one platform, ask them to connect with other platforms as well, they're likely to be more than receptive. And don't forget to touch up your bio while you're at it; you can build these links into your bio as well. But should you link to a bio on each of the sites you have (if you run multiple blogs, for instance)? I don't believe you should, because that would be information overload. Just link back to the one account that you feel best or most active on. It goes a long way towards helping you put your best foot forward and create a strong relationship with your readers or users.

Draw attention to your social media presence

Don't get a bunch of flamenco dancers doing their thing, but do try and draw attention to your social presence every now and again. Doing this regularly will help you have top of the mind awareness and it will help you build your site up to a level where you won't need to tell your readers/users to help you because they'll be doing it themselves. Go out there and get this done now. Stopping reading, start doing. GO!

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