When it comes to utilizing Facebook traffic, a lot of us seems to get stuck on just building static fan pages and watching our fan count go up. First off, you’re under-estimating the power of Facebook as a viable traffic source, and second, there’s obviously so much more you can get from it.
In this post, I’ll show you how to make a blog post go viral in the Facebook community. It’s a good trick that every blogger should keep in mind.
Why Facebook is Effective in Making Viral Posts Campaigns
Let’s compare it to it’s closest social network rival – Twitter (yes, forget about MySpace). The problem with Twitter is that even if it’s so much easy to start promoting your posts, the discussion quality is very limited (140 characters) and that it easily disappears into online oblivion once the new tweets start appearing.
Here’s where Facebook comes in strongest.
Discussion is free and unlimited – there’s no character limit and/or restriction to your post promotion as well as to the feedback that you can receive.
The ability to make it viral – It has Twitter’s tagging feature, only more powerful. Once a person is tagged, every update/comment will be notified to him making him see your campaign for n number of times. Plus, the sharing feature works great too.
Updates and statuses (which contains your promotion campaign) doesn’t easily disappear - In fact, the Facebook strategy is to combine an algorithm of “recentness” and the “activity” that’s happening in the status.
How to Make Your Facebook Posts Go Viral
The key here is that you have to remember the concept of Facebook. It’s where people choose their private lives to be public. Interaction, connection, activities, and most of all interests.
Therefore, the biggest factor for making posts viral on Facebook is it’s relevancy to real life. By that I mean posts that have a pragmatic purposes, news that are timely and have momentum, facts, funny/entertaining/travel/gossip/technological information and basically just anything that would be of interest to a person. For example, see LifeHack posts.
Be warned, rarely does serious business posts, or those advance technical tutorials work on a facebook campaign.
Remember the keyword: think personal, think interesting.
Steps in Making a Viral Facebook Post
Here’s where having a Facebook Fan Page comes in handy!
If your blog has a fan page, consider being active and having constant interaction with your followers. It works the same way as being active in Twitter. The more people make an effort to see your updates, the more chances for it to go viral
The best way however (in my opinion) is to utilize a personal account. Statuses from personal accounts are published better on your friend’s homepage rather than a fan page status (which always looks like a blatant promotion scheme).
As you very well know, it’s so easy to start a personal account. But here’s a trick. In your new account, instead of just your name add a tag after. Ex. Jack Sparrow – Blogger of Pirates of the Caribbean. It has a twist of authority appeal added to it.
Start adding your real friends and family (if you like), your avid readers, and anyone who’se interested in your blog topic (hint: check out their interests on the information profile).
Facebook Advertising Anyone?
If you have a bigger budget for promotion campaigns, then Facebook Advertising is another extremely viable method too (with a whole lot faster results). The basics work like any PPC campaign, but the edge of Facebook is it's ability to target real potential readers/clients with it's filtering methods.
It's only available in the fan pages account. Once you log in, you'll see a link offer to start a Facebook Advertising campaign. Guides like the Facebook Formula (a guide for facebook advertising) can show you a clearer picture on how things work.
If you're thinking of a bigger, more advance Facebook ad campaign, something that can automatically create ads in quick time, then read about 4HourAffiliate's Facebook Ads Manager.
Organic natural campaign or paid it might be, the bottom line remains the same. It needs to be able to reach out on a personal/emotional level of Facebook users (yes, people like you and me). If you have a dry, corporate like attitude towards your campaign, then forget it. Strike up and do some genuine connection of interest.
That and never ever spam anyone ;)
Written by Liane. Reblogged by the Blogging Warehouse Crew.
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