Thursday, January 29, 2015

How to Create a Purposeful Blogging Strategy

Are you running the blog or is the blog running you? Create a purposeful blog plan and take back your life!

Blogger St├ęphanie Bonnet has posted 4 very concise, critical time-saving processes for bloggers. Do have a look.

Meantime, RANDOMTYPE walks you through 7 steps of creating an effective blog plan, including guides to setting goals, Audience, Tools, Research, Message and Timeline.

And while writing a business plan for your blog is definitely not mandatory, here's a few starter tips for you!

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Sunday, January 18, 2015

2015: A Great Year For Bloggers!

To kick off another year, some minor tweaks here on the landing page! The emphasis on this blog is shifting away from marketing and all that (which you can pick up here) to a more purposeful focus on BLOGGERS and their blogs. If you have any suggestions, please feel free to leave them in comments!

Now, here's a question for ya! How CAREFUL are YOU, blogger, about what you say on social media? Does your employer regulate or "own" your twitter and/or facebook accounts? Do you blog independently or are you "sanctioned" by the outlet you work for? Your thoughts?

Back in 2010 I posted an article entitled "Tweet Like A Rock Star," to which I now shall add "Don't tweet anything you'll be sorry for later." Like this young woman did.

Like CNN's Jim Clancy did...

And what about all the hooptydoo about "Personal Brand" - you know I think the gal who innovated personally branding a blog was wendy Cheng, whose fave colour pink became her blogspot blog's trademark! You'll find Xiaxue in the list of blogs appearing on this page!


Dave Lucas is a New York-based Blogger , Broadcast Journalist and Internet personality. Published works include "Breaths of Dream Air," a collection of new era poetry. Follow me on twitter @davelucas
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Saturday, January 17, 2015

What Is A Link Wheel (And Why You Need One)

The Link Wheel is a link building strategy using 'backlinks' designed to boost SEO (search engine optimisation), to rank your blog or website higher in Bing, Google, etc. and to attract more targeted traffic. As is the case with most SEO tactics, use link wheels in moderation and over time. It's an ideal strategy for the weekend website warrior and the evening blogger.

A word about "Link Wheel Services" - DON'T go through a link wheel service if your site is not ranked at least on the second page of Google for competitive terms. They're not  effective when your site has little authority or limited visibility, as the powerful boost a link wheel gives the site will look suspicious to Google. IF you are ranking in Google's top 20, the lift from a link wheel will fast-track you onto the first page without any risk of your site being penalized.

Rule # 1 ::: Be careful! Google’s algorithms are specifically engineered to locate link wheeled sites and blogs and delist them. This is meant to be a long term strategy.

 TAKE YOUR TIME.  Before you begin, make sure that you have created high quality ORIGINAL content!

Rule # 2 ::: YOU DON'T NEED SOFTWARE! Here's a guide provided by the legendary blogging queen, Saki Tumi:

A) Write your post and make a resource box with 1 link to your blog

B) Submit this article to an auto-approve directory or blog aggregator***. Better yet, spread the word via Facebook, twitter, weibo... milk social media to your advantage!

C) Now add a 2nd link pointing to the URL of the article you just submitted. Now submit this at another site.

D) Replace the URL in your article to link to the last submission.

E) Go back to 'A'   NOTE: "Deep linking" to internal pages of your website using your desired keywords can boost older pages on your blog: search engines will surmise the page is still relevant and raise its ranks in Search Engine Ranking Position (SERP). A good rule of thumb is to try to get a minimum of 3-12 links to every article of choice on your blog and within a short period of time, the inner pages of your site will begin to rank for your designated long tail keywords.


*** Here are a few  blog aggregator sites to submit your work

Submit your pdf document to pdf directories

Just like web directory or image directory there many pdf directories are available over internet. Submit your pdf document to directories and get links back to your website. There are some like

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Friday, January 16, 2015

How To Boost Your Social Media Exposure In 6 Steps

In this day and age of Digital Marketing, business owners and marketers are presented with a plethora of options of available channels that they can use for promoting their brands, products and services. Among the many channels available, Social Media Marketing has emerged as one of the most cost effective options you can use for reaching out to targeted audiences and generate the responses you intended them to do!

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Sunday, January 4, 2015

7 Things You Can Do in 2015 To Build An Awesome Personal Brand

Like it or not, whether you know it or not, thanks to social media and the internet, you already have a 'personal brand.' The term, once relegated to companies, today applies to one and all.

How to cope?

Long-term blogger internet personality Dave Lucas has the skivvy on how to build a strong personal brand in this new year of 2015.

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The 15 Commandments of Blogging

Ask yourself: WHAT SETS MY BLOG APART FROM MILLIONS OF OTHERS? Hold that thought. Come up with anything good? CLICK HERE! THIS IS HOW YOU DO IT!

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