Tuesday, June 2, 2015

Improve Your Marketing with Google Analytics Data

(By Ann Liu)

You know Google Analytics is powerful, but do you really know how to use it?

According to QuickSprout static: 80% of retailers are using Google Analytics incorrectly.

This infographic walks you through how to improve metrics by analyzing the appropriate google analytic reports, and then based on the report, you can make adjustments to your site to get more visitors and conversions.including:

  1. Increase organic traffic using SEO queries and landing page reports 
  2. Increase organic traffic using traffic sources keywords report 
  3. Spend more time focused on driving additional traffic using the traffic sources top referrers report 
  4. Produce more content that resonates with your audience using the content overview report
  5. Remove bottlenecks through users flow report 
  6. Optimize for mobile through mobile report 
  7. Use custom reports for unique insights 
  8. Personalize content and offers using the audience reports

Source: http://www.marketingbyann.com/improve-your-marketing-with-google-analytics-data/


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